TribeNautix helps organizations:
• Build sophisticated business data capture & analysis capabilities (Online & Offline)
• Create custom Metrics and Performance Indicators (KPIs) for strategic insights
• Deliver high performing digital campaigns by leveraging these insights
Specialist: Digital Marketing, Digital Measurement, Insights & Intelligence
Professional Experience: Over 20 years of experience in Marketing, Sales, information services and technology
Industry Domains: e-commerce, Travel, Health Care, Telecommunications, Consumer Electronics, Software Engineering, Information Technology Outsourcing, HR / Staffing
Indian Institute of Management, Calcutta 1992 (PG Diploma in Management).
Indian Institute of Technology, Roorkee 1990 (Bachelors in Chemical Engineering)
- Data Centric approach – All of your data sources (Capture, Coverage, Accuracy, Work-arounds, Analysis)
- Customized measurement framework for Online Metrics & KPIs (Your Business, Your Customers & Your Competitors)
- Focus on Performance (True value of a Click, Visit, Transaction, Customer)
- Deliver positive business outcomes (Revenue, Margin, Brand and Customer)
- Excellent understanding of Technology & Marketing – a must for online success!