Advance Conversion Rate & Cost Optimization using AdWords Search Funnel report

Advance Conversion Rate

You probably have heard of analyzing funnel fall-outs in the website purchase process – analyzing this helps us optimize for better conversions. However there is a lesser known technique called Search Funnel Analysis – where we look at visitor falling off an impressions (not clicking) or not converting after a click (Visits but does not purchase, may or may not have entered the purchase funnel).

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