The great selling proposition of Google Analytics is the capability to know everything about a Visit / Visitor on your website, especially when the visit origin is from within the google domain. However with the introduction of ad formats like the Engagement or Flash Ads, it is not possible to track visitor site metrics in Google Analytics – even when the visitor is from within the Google network. How does one go about tracking Google Sponsored Promotion campaigns in Google Analytics?
Very often Marketers use Google Analytics for profiling their audience better – Age, Gender, Location, Affinities, Device, etc. Many a times these are used for marketing campaigns, when creating online media plans. However in the practical world we need to deal with data issues – cookies, multiple browsers in a single device, device sharing and page tag losses. These are likely to introduce errors in audience profiles.