Validating Google Analytics Audience data for accuracy

Validating Google Analytics Audience data for accuracy - TribeNautix

Very often Marketers use Google Analytics for profiling their audience better – Age, Gender, Location, Affinities, Device, etc. Many a times these are used for marketing campaigns, when creating online media plans. However in the practical world we need to deal with data issues – cookies, multiple browsers in a single device, device sharing and page tag losses. These are likely to introduce errors in audience profiles.

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